Our advertisement conveys the idea that Arredo3 kitchens are a fantastic place in which to meet because that’s where people, colours, tastes and stories meet and mingle to enact something extraordinary. Each day. Surprises are brewing within them, stories are born, people are celebrated and the senses are hyper-stimulated, while refined and elegant combinations of kitchen furnishings accompany the passing of time and become part of that unique stage that is life. And so, it was a natural decision to consider the Sanremo Music Festival, where we returned with our advertising campaign on Rai. The Arredo3 advertisement will be broadcast during the five evenings of the most distinctly Italian of extravaganzas. It speaks about a profoundly Italian story of beauty, set in another of the country’s dream cities, Venice, which has always been tied to our brand.
Starting on 9 February and for two weeks, the 2025 advertising campaign will also involve the Mediaset, La7 and Nove TV channels, mostly during prime time, when it will accompany a selection of the most important programmes. During the same period, moreover, it will also feature on Amazon Prime Video when programmes and award-winning films are shown. Over the course of the year we have planned a series of digital actions, including press releases, announcements and targeted campaigns on social media, as well as advertisements on various nationwide radio stations.
Celebrate together with us the beauty of Arredo3 kitchens: as unique as you are.
