Sustainability, innovation and outstanding design are the cornerstones that underpinned Arredo3's offering at the Fuori Salone 2022, leading to a complete renewal of the Store in Via Solferino. Drawing inspiration from the theme of the event “Between Space and Time”, the company decided to design a new product-display path which would steer visitors along a course towards a greater environmental awareness. And it lost no time in translating words into action: Arredo3 has given new meaning to the word kitchen with its Green Evolution, pursuing the Kitchen Re-Creation project already launched during the previous edition, and finding concrete expression in the Gaia Range, a common factor in many of the compositions on display.
A large number of people decided to visit the Arredo3 display in the heart of the Brera Design District, taking part in the press preview and live show-cooking demos with the chef Simone Finetti. The concept of a Green Evolution was a common factor between the art of cooking and the kitchens on display because both centred on the re-use of raw materials and the importance of complete sustainability.
The 2022 edition also coincided with the big comeback of Milan's Design Week for Arredo3 which was delighted to give a warm “physical” welcome to a great many international visitors, filling them in on the project the company had embarked on in order to reduce the environmental footprint of its manufacturing activities and its furnishing solutions.
Weren't able to take part? Visit our Milan-Solferino Store online: here is the virtual tour!
Would you like to relive the thrill of the Green Evolution during the Fuori Salone? See the video story or the featured “MDW 2022” stories on our @arredo3 Instagram profile.
