During the Milano Design Week 2024 at Arredo3 Store Milano – Solferino we were delighted to see our company come to the fore in several aspects. We did of course present our novelties which were highly appreciated by the public, for an aspect in particular – not really a novelty – which is a cornerstone of our way of interpreting design in the kitchen: uniqueness. The fact that we presented kitchens built with elements derived from different models, such as Asia and Time, or Glass 2.0 and Kalì or Wega and Kalì, along with collections of accessories created exclusively for Arredo3, clearly revealed the boundless options that our kitchens are able to offer.
We literally came to the fore by installing, in the space in front of our single-brand store, a prototype of an eco-friendly outdoor kitchen, complete with a sink and hob. The idea was well met: people were very appreciative of our decision to exclusively use sustainable materials – namely aluminium, stainless steel and stoneware – but also to make the product easy to dismantle for future recycling at the end of its life cycle.
We also came to the fore by putting our company in the limelight. This happened because in 2024 we celebrate our 40th anniversary. We invited one of the most famous pop artists on the international scene, Gianpiero D’Alessando, to interpret our kitchens. The outcome was the event entitled “LIFE IS ART – 40 Years of Kitchen Experience” which transformed the Arredo3 showroom into an art gallery with live performances by the artist from the Campania region (Italy).
We also gave 15 lucky design enthusiasts (who, besides being lucky, were also quick to register) a gift, consisting in a workshop for creating a personalised moodboard with Sarah Balivo, who unveiled some techniques and secrets relating to architecture and interior design. She was extremely appreciated.
Relive the emotions of the Fuorisalone 2024 event with Arredo3 by watching the video story or the “MDW 2024” stories in focus in the Instagram @arredo3 profile.
